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dsp73
4 years ago
14

Small athletic shoe manufacturers such as Vans have targeted niche markets and made shoes designed to satisfy the needs of diffe

rent specific groups of customers. This strategy is an example of:
A. market segmentation
B. mass customization
C. customized manufacturing
D. single chain marketing
Business
2 answers:
emmasim [6.3K]4 years ago
7 0

Answer:

A. market segmentation

Explanation:

Market segmentation may be seen as a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action. Market segmentation enables companies to focus on different categories of consumers who perceive the complete value of certain products and services differently from each other .

Neko [114]4 years ago
6 0

Answer:

A. market segmentation

Explanation:

Market segmentation is a strategy in marketing which involves the division of a company’s market target into different subgroups, each consisting of potential customers that share similar characteristics and traits based on demographics, behavioral, geographic, or psychographic characteristics. This ensures a better understanding of the target market in order for efficient marketing to take place.

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Standard rate per direct labor-hour $ 2 Standard direct labor-hours for each unit produced 3 Units manufactured 1,000 Actual dir
Nastasia [14]

Answer:

Variable overhead efficiency variance= $600 unfavorable

Explanation:

Giving the following information:

Standard rate per direct labor-hour $2

Standard direct labor-hours for each unit produced 3

Units manufactured 1,000

Actual direct labor-hours worked during the month 3,300

<u>To calculate the variable overhead efficiency variance, we need to use the following formula:</u>

<u></u>

Variable overhead efficiency variance= (Standard Quantity - Actual Quantity)*Standard rate

Variable overhead efficiency variance= (1,000*3 - 3,300)*2

Variable overhead efficiency variance= $600 unfavorable

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UkoKoshka [18]

Answer:

Individual branding policy                                        

Explanation:

Individual branding often referred to as single product branding, flanker labels or multi branding, is "an advertising technique under which goods are assigned brand names which are newly formed and usually not related to existing franchise names that the business is selling.

Individual branding is by far the most successful when a corporation offers various unrelated goods differing in price and quality and targeting specific areas of the market. It is also helpful when presenting to the industry a recent high-risk commodity to handle hazards to established products if the new model fails.

Thus, from the above we can conclude that the given case depicts individual branding policy.

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