The term market segment refers to people who are grouped together for marketing purposes.
Target market is a group of customers with shared demographics who have been identified as the most likely buyers of a company's product or service.
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Answer:
Which one of the following is most apt to align management's priorities with shareholders' interests?-Holding corporate and shareholder meetings at high-end resort-type locations preferred by managers-Compensating managers with shares of stock that must be held for a minimum of three years-Paying a special management bonus on every fifth year of employment-Increasing the number of paid holidays that long-term employees are entitled to receive peppe
Answer: B. Address the concerns of all members of the buying center with particular attention to the decision maker.
Explanation:
If a person is making an attempt to sell the Markham publishing, then he/she has to take into consideration all the possible factors that maybe able to affect each person in the buying center, but the factors affecting the decision maker should be given special consideration.
Thus, Address the concerns of all members of the buying center with particular attention to the decision maker.