Question

Asales software company decides to find out how their products are being used and sold. They approach five different sales executives who use their software and interview them. In order for executives to agree to the interviews the company provides a large cash incentive. They conduct the interviews, receive the information and pay the executives their incentives. This is an example of what disadvantage of the in-depth interview method? interviews were expensive to conduct interviews were difficult to collect the data from interviews might have been subject to groupthink

Answer 1

Answer:

a. interviews were expensive to conduct

Explanation:

The disadvantage of in depth interview contained in the scenario is that face to face or in-depth interviews are expensive to conduct.

The rationale behind this conclusion is as presented in the scenario that ''In order for executives to agree to the interviews the company provides a large cash incentive.''

The fact that in-depth interview could be paid for, in order to guarantee its occurrence; is a practical display of the fact that in-depth interview or Face-to-Face method, is very expensive.