Question

Multimarket competition occurs when firms: a. compete against each other in several geographic or product markets. b. sell different products to the same customer. c. have a high level of awareness of their competitors' strategic intent. d. simultaneously enter into an attack strategy.

Answer 1

Answer:

A. compete against each other in several geographic or product markets.

Explanation:

Different geographic or product markets often possess different challenges for producers to sell their product. This happen because different cultutres, climate, and social conditions tend to create different needs for the customers.

This is why business experts refers to it as 'multi-market competition'. Even though these companies sell similar product, they require different approach/strategies in order to win over different customers in these markets.

Example for this would be Pepsi and coca cola. They sell similar products world wide, not just in united states. Their competition require them to learn the cultures and customers characteristics from different countries as their target market.

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