Question

In the context of the disconfirmation paradigm, _____ are desired or anticipated product/service outcomes and include "pre-consumption beliefs about overall performance, or . . . the levels or attributes possessed by a product (service)."
A) possessions
B) cognitions
C) expectations
D) performances
E) absolutions

Answer 1

Answer: (C) Expectations

Explanation:

The expectations is the term which is used to describe about something which is suppose to be happened or we can say that the act of expecting something.

 In dis-confirmation paradigms, the expectation is the process of studying the concept of expectation and also the overall performance based on the consumer's perception.    

 According to the given question, the expectations are basically desired the various types of services and the products which basically include the beliefs about the performance and the attribute of the product in an organization.

 Therefore, Option (C) is correct answer.