Question

Which of the following statements about global brands is most accurate?

Answer 1

Answer:

4) A global brand uses the same product formulation or service concept across multiple countries and cultures.

Explanation:

We use the term global brands to refer to brands that are sold almost everywhere and the companies that sell them use the same or similar marketing strategies in all the countries that they operate in. And the products themselves are very similar or identical in all the countries. E.g. Coca Cola is the most global multinational corporation and its brands are sold virtually in all the world (except for Cuba and North Korea), but Coke is basically the same product everywhere and the name only changes due to language differences.