Question

Marriott Hotels has a customer-relationship management system whereby the preferences of regularcustomers are tracked and used to anticipate customer desires and special requests, which helps to facilitate the registration process. This corresponds to which of the following building blocks of service quality?a. Empathyb. Tangiblesc. Reliabilityd. Assurancee. Responsiveness

Answer 1

Answer:

e. Responsiveness

Explanation:

Having in mind the building blocks of service quality, this example shows the responsiveness block.

It represents the eagerness of the company to proactively improve service according to customers' needs. In other words, it relates to how much the company is willing to help its customers or react to their potential inquiries for improvement.

Besides offering the basic service, Marriott Hotels carefully analyses the data that would help the company better cater to their customer base in the future.