Question

Sheryl connelly explains that one of the reasons her position exists is because it takes three years to bring a new vehicle to market, requiring the company to anticipate customers' needs. this is one of the reasons for the high failure rate of innovation, known as:

Answer 1

Sheryl Connelly explains that one of the reasons her position exists is because it takes three years to bring a new vehicle to market, requiring the company to anticipate customers' needs. This is one of the reasons for the high failure rate of innovation, known as positioning strategy. A companies position strategy refers to where they sit in the market within the eyes of the consumer. Since it takes a few years for a new vehicle to enter the market, it is important for the company to stay ingrained in the consumers mind so then their product makes it back on the market, they are able to sell them. 

Answer 2

According to Sheryl Connelly, It takes three years to bring a new vehicle to market, requiring the company to anticipate customers' needs. this is one of the reasons for the high failure rate of innovation, known as: Positioning Strategy, where it helps establish your product's or service's identity within the eyes of the purchaser/customer.