Question

The Tapestry™ Segmentation system divides and sorts small geographic areas into categories using 60 or more demographic and lifestyle characteristics. This market research tool is an example of ________ segmentation.
a. geo-demographic.
b. benefit.
c. psychographic.
d. loyalty.
e. geographic.

Answer 1

Answer: (A) Geo-demographic

Explanation:

The Geo-demographic is basically refers to the market segmentation that is used for classifying the different types of localities or the resident based on the demographic principle and the characteristics.

It is the process of studying regarding the population and also the geographical areas by using the various types of clustering techniques.

According to the given question, the Tapestry is one of the segmentation system that divide the geographical areas into the different types of categories and geographical segmentation is one of the markets research tool that is used in the above given example.  

 Therefore, Option (A) is correct answer.