Answer:
Brand Awareness
Explanation:
Brand Awareness measures how many consumers in a market are familiar with the brand and what it stands for and have an opinion about it. Brand awareness is further consisted of 2 elements:
1: Brand Recognition: is the ability of consumers to confirm previous exposures to brand when they are presented the brand as a cue. For example, if you go to a store, will you be able to recognize the brand to which you have been already exposed?
2: Brand Recall: It is the consumers ability to retrieve the brand from their memory if they are given product category or usage occasion as a cue. For example, when you think of carbonated drink, then what brand comes into your mind?
Answer:
$977.93
Explanation:
This is a coupon paying bond. Using a financial calculator, input the following;
Time to maturity; N = 15
Coupon payment; PMT = 7.25% *1000 = 72.5
Face Value; FV = 1,000
Annual interest rate; I/Y = 7.5%
then compute the price of the bond, a.k.a present value; CPT PV = 977.93
Therefore, the price of the bond today is $977.93
Balance of payments is the difference in total values of all payments in and out of the country over a given period of time. It is the record of all financial transactions between the residents of a country and the other foreign countries. In this case, payments made by the united states does not include exports.
