Answer:
Strengths:
Nestle has a brand image and is top company in food industry
Strong brand recognition among customers give nestle competitive advantage.
Nestle never compromises on quality of the product.
Healthy products are strong factor for Nestle's brand image.
Multiple product choices available to customers.
Weakness:
Price fluctuation due to inflation.
Change in consumer behavior may impact sales.
High prices due to better quality products.
Opportunity:
Nestle may go for diversified products and introduce healthy beverages for its customers.
The company can introduce home based online shopping through their website.
The company can launch new products with free samples.
Threats:
New entrants in the food industry
Low price competitors
Gorilla marketing by its competitors.
Government pressure on compliance standards.
Explanation:
SWOT analysis is an important tool for business managers to analyze the company's position among its competitors. Nestle has strong brand image among its customers and customers buys the product with the brand name. Maintaining the brand image among its competitors is a huge responsibility for Nestle as a single mistake could lead to a downfall for the entire company.
