The multimedia ad from the Centers for Disease Control's advertising campaign for the flu vaccine includes image and text.
It does not include animation since the image or photograph is moving, it doesn't include a graph or chart since it is not discussing or promoting statistics.
A many promises made & often times use celebrities to get consumers to buy
These are 3 of the 4 priniciples of training.
Overload: fitness and/or physical adaptation can only be improved upon by training more than you would otherwise.
Progression: slow and gradual increases to the amount and intensity of training are necessary to effect change
Specificity: the conditions and parameters of training should use and meet those that are required by the specific activity to achieve improvement in the body parts that is necessitated by the task, sport, or activity. "practice like you're going to play"