Question

MaltHanks Inc., a leading American firm, starts its operations in China. It incurs a lot of additional costs in comparison to the local firms. These costs originate in limited local knowledge and local stakeholders' discriminatory attitudes. Which of the following best describes the problem faced by MaltHanks?
a. Foreign premium
b. Liability of foreignness
c. Liability of localization
d. International premium

Answer 1

Answer: Liability of foreignness

Explanation: In simple words, the extra cost incurred by a company operating in a foreign country as compared to the local companies over there is called the liability of foreignness.

In the given case, the American company incurred extra cost in china due to their lack of local knowledge and discrimination from the locals.

Thus, from the above we can conclude that Malt hanks faced liability of foreignness.