Question

Market-skimming prices make sense under the following conditions EXCEPT if ________. a. there is a sufficient number of buyers with a need or want for the product b. the unit costs of producing a small number of units is high c. the product is a "me-too" and contains no new technology or points of difference d. the small market size and/or patent protection discourages competition from entering the market e. the high price communicates high value

Answer 1

Answer:

c.

Explanation:

the product is a "me-too" and contains no new technology or points of difference

Price skimming is a pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time