Answer:
procurement factors
Explanation:
A consumers buyer behavior is influenced by four major factors; cultural, social, personal, and psychological factors. These factors cause consumers to develop product and brand preferences
Procurement is used to ensure the buyer receives goods, services, or works at the best possible price when aspects such as quality, quantity, time, and location are compared. Almost all purchasing decisions include factors such as delivery and handling, marginal benefit, and price fluctuations
Answer:
The selling group member earns $12 on that sale
Explanation:
When selling a bond directly to the public, a group member earns a total takedown which is the total of the additional takedown plus the selling concession.
$12 + $15
= $27
Now if a selling group member finds a customer, then $15 which is the selling concession is given up leaving the member to earn $12 (the additional takedown) on that sale.
Answer:
<u>Predatory pricing</u>
Explanation:
A "predator" refers to an animal who survives by "preying" on other animals.
Predatory pricing in a similar sense refers to that form of excessively low pricing which in a way consumes other firms by taking away their share of industry revenues. Such form of pricing is considered illegal and is against healthy competition.
Such pricing eliminates competitors from the market and gradually leads to emergence of a monopoly i.e supremacy of a single firm in the whole industry and thus considered an illegal practice.
In the given case, the retail chain can be alleged to have followed predatory pricing which is substantiated by the fact that it cuts it's prices excessively i.e even below cost , thereby forcing smaller companies to exit the industry.
Answer:
The correct answer is letter "A": Brand equity is strategically important and correlates directly to Under Armour's profitability.
Explanation:
Brand equity refers to the perception consumers have about a firm that affects its value. Brand equity could be positive or negative. It is an important element for companies aiming to settle in the market through marketing strategies that generate more profits by attracting more customers. Brand equity can be measured by <em>price, customer satisfaction, popularity, brand awareness </em>or <em>market share.</em>
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<em>Thus, the marketing team of Under Armour could state that conducting a brand equity measurement is crucial because it is related to the firm's ability to generate profit.</em>
$485 + $380 + $15 + $48 - $120 = $808
Have a great night!
