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Zolol [24]
3 years ago
5

A manufacturer of ice creams introduces a new mint and lime flavored ice cream. According to the product/market matrix, the amou

nt of innovativeness risk that the firm brings with this new flavor would be _____.
Business
1 answer:
Umnica [9.8K]3 years ago
4 0

Answer:

The correct answer is: low.

Explanation:

According to the traditional product-market matrix, innovativeness risk can imply different variations in a company's process of production. However, in the case of the ice cream manufacturers, the only change is a flavor that is likely to represent little to no change risk because the technology involved to produce it will be almost the same as producing the rest of the flavors.

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3 years ago
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