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Ahat [919]
2 years ago
5

Paul Solomon is the owner of Solly's, an upscale restaurant in Tampa, Florida. Each year, Paul spends about $150,000 in advertis

ing. As this year's ad budget decision must be made, Paul decides that he wants to know just how good his advertising dollars are working for him. He hires Getty Research Associates who recommend that he establish a baseline of awareness. Getty recommends a TOMA study which stands for Top-of-Mind-Awareness. TOMA studies consist of taking a probability sample of the population and asking respondents to name the first three "insert type of business here." Obviously, for Solly's, Getty would be asking respondents to name the top three restaurants in the area. The percentage of respondents that named Solly's would be a baseline measure of awareness, and future promotions could be evaluated in terms of whether or not they increased awareness. While Paul was intrigued with online surveys because they were fast and less expensive, Getty recommended a traditional telephone survey using the local Tampa directory. Getty also explained to Paul that "Plus One dialing" could be used to ensure that unlisted numbers were included. Though the directory was quite large and no electronic version was available, Getty felt they could efficiently draw the sample using a:A) simple random sampleB) judgement sampleC) stratified sampleD) cluster, area sampleE) systematic sample
Business
1 answer:
Papessa [141]2 years ago
4 0

Answer:

E. systematic sample

Explanation:

Base on the scenario been described in the question, Paul Solomon the owner of Solly's, an upscale restaurant in Tampa, Florida, wants to know how good his advertising dollars is work, he hires Getty research to do this, Getty research advised to do a TOMA study, for Getty to draw it samples, they have to use systematic sampling.

Systematic sampling is a statistical method sampling that involves the selection of elements or members from a well ordered sampling frame.

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The operations vice president of Security Home Bank has been interested in investigating the efficiency of the bank’s operations
AURORKA [14]

Answer:

The computation of the activity rates for the activity-based costing system is shown below:-

Explanation:

                        Opening     Processing     Processing     Other        Totals

                        accounts     Deposits and     other          activities

                                             Withdraws       Customers

                                                                      transactions

Teller wages  $5,800         $108,750          $26,100      $4,350     $145,000

Assistant

branch

manager

salary             $4,800         $6,600              $16,200       $32,400   $60,000

Branch

manager

salary           $3,760           $0                     $20,680      $69,560    $94,000

                    $14,360         $115,350           $62,980      $106,310

Working Note

                        Opening     Processing     Processing              Other    

                        accounts     Deposits and     other                  activities

                                             Withdraws       Customers

                                                                      transactions

Teller

wages ($145,000 × 4%)  ($145,000 × 75%) ($145,000 × 18%) ($145,000 × 3%)

Assistant

branch

manager

salary  ($60,000 × 8%) ($60,000 ×11%) ($60,000 × 27%) ($60,000 × 54%)

Branch

manager

salary ($94,000 × 4%) ($94,000 × 0%) ($94,000 × 22%) ($94,000 × 74%)

Activity                      Activity cost        Cost drivers      Activity rate

Opening accounts    $14,360                230                  $62.43

Processing deposits

and Withdrawals       $115,350              51,000              $2.26

Processing other

customers

transactions               $62,980             1,150                  $54.77

4 0
3 years ago
What is an internal source of marketing information for a business?
Doss [256]
I would have to say a
6 0
2 years ago
FIFO and LIFO Costs Under Perpetual Inventory SystemThe following units of a particular item were available for sale during the
Sidana [21]

Answer:

FIFO - $22,880

LIFO - $21,120

Explanation:

The FIFO inventory system means first in, first out. It means the initial inventory is the first to be sold. The ending inventory would consist of the last purchased inventory.

Ending inventory = 52 ×$440 = $22,880.

The LIFO inventory system means last in, first out. It means the last purchased inventory are the first to be sold . The ending inventory would consist of the initial inventories.

Ending inventory = (36 units × $400) + [(52-36) × 420] =$14,400 + $6,720 = $21,120

I hope my answer helps you

5 0
3 years ago
_____ is collected by outside organizations such as federal and state governments, trade associations, nonprofit organizations,
Zepler [3.9K]

Answer: External secondary data

Explanation:

External secondary data are data gathered and saved by someone or a body that is not part of one's organization. Sources of External secondary data includes published materials, computerised databases and syndicated services.

Note that how difficult or easier it will be getting a secondary data will depend on the methods used in storing and indexing it.

6 0
3 years ago
"3. ERA Company’s controller accidentally erased the 3/1/20 balance for the Accounts Receivable account. However, she can see th
VikaD [51]

Answer:

The multiple choices are:

a.300,000

b.$400,000

c.$800,000

d.$1,300,000

The correct option is C,$800,000

Explanation:

Opening accounts receivable=closing receivables+cash received-credit sales

closing receivables is $500,000

cash received during the month was $1,800,000

credit sales during the month was $1,500,000

Opening accounts receivable =$500,000+$1,800,000-$1,500,000

opening accounts receivable balance =$800,000

This is more like working backwards,as closing closing receivables formula is ;

closing receivables=opening receivable+credit sales-cash received

simply change the subject to opening receivables

opening receivables=cash received+closing receivables-credit sales

6 0
2 years ago
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