1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Ahat [919]
3 years ago
5

Paul Solomon is the owner of Solly's, an upscale restaurant in Tampa, Florida. Each year, Paul spends about $150,000 in advertis

ing. As this year's ad budget decision must be made, Paul decides that he wants to know just how good his advertising dollars are working for him. He hires Getty Research Associates who recommend that he establish a baseline of awareness. Getty recommends a TOMA study which stands for Top-of-Mind-Awareness. TOMA studies consist of taking a probability sample of the population and asking respondents to name the first three "insert type of business here." Obviously, for Solly's, Getty would be asking respondents to name the top three restaurants in the area. The percentage of respondents that named Solly's would be a baseline measure of awareness, and future promotions could be evaluated in terms of whether or not they increased awareness. While Paul was intrigued with online surveys because they were fast and less expensive, Getty recommended a traditional telephone survey using the local Tampa directory. Getty also explained to Paul that "Plus One dialing" could be used to ensure that unlisted numbers were included. Though the directory was quite large and no electronic version was available, Getty felt they could efficiently draw the sample using a:A) simple random sampleB) judgement sampleC) stratified sampleD) cluster, area sampleE) systematic sample
Business
1 answer:
Papessa [141]3 years ago
4 0

Answer:

E. systematic sample

Explanation:

Base on the scenario been described in the question, Paul Solomon the owner of Solly's, an upscale restaurant in Tampa, Florida, wants to know how good his advertising dollars is work, he hires Getty research to do this, Getty research advised to do a TOMA study, for Getty to draw it samples, they have to use systematic sampling.

Systematic sampling is a statistical method sampling that involves the selection of elements or members from a well ordered sampling frame.

You might be interested in
Give examples of how we do not recognize people as having these rights but make them conditional on success in the marketplace.
Helen [10]

Answer:

Thomas Edison

Explanation:

Thomas Edison early life was very normal. He was born in a poor family. His mother was a school teacher. Thomas Edison did not get recognition until he was successful in inventing the bulb. He did many experiment which failed and no one supported him during this era. He continued his hard work and finally his one of experiment became successful and he invented a bulb. The world then recognized his efforts and made him a hero. His recognition was only based on the success of his experiment and the marketplace.

3 0
2 years ago
Businesses can be classified into the following forms: sole proprietorship, partnership, corporation, limited liability company
Charra [1.4K]

Answer:

Owners have limited liability.

Explanation:

A corporation is an entity , established by shareholders or individuals with the aim of making profit. It is a legal entity hence can enter into a contract, can also sue and be sued.

The legal process involved in the establishment of corporation is called incorporation. It contains the main reason why the corporation is in business, name and office address, types and number of shares to be issued.

Because the business is incorporated and also a legal entity, it means that the owners are protected personally should their be any litigation against the corporation. Moreover, the liability of the owners are limited to the investment in the corporation.

6 0
3 years ago
The Canon Corporation sells ten copiers to the Title Company on October 15 for $40,000. Canon delivers the copiers to Title on O
elena-14-01-66 [18.8K]

Answer:

$0

Explanation:

In this method, the transaction reporting will be performed on an accrual basis which means whether or not the payment is paid but it is reported in the account books.

Once the expenditure is incurred or the revenues is earned the same is to be recorded in the books of accounts whether cash paid or not and in case of revenues whether cash received or not

In the given case, the Canon corporation sells on October 15 so it would be recorded on October itself .

Therefore, no revenue would be recognized on the month of November

3 0
3 years ago
Bluestone Company had three intangible assets at the end of the current year:
adoni [48]

Answer and Explanation:

The computation is shown below:

1) Calculation of the acquisition cost is

Patent = $4,000

Trademark = $210,000 + $8,500 = $218,500

Licensing Rights = $80,000

2) Computation the amortization expense is  

Patent = $4,000 ÷ 10 = $400

Trademark = $218,500 ÷ 10 = $21,850

Here we assume the indefinite life of 10 years  

Licensing Rights = $80,000 ÷ 5 = $16,000

3)

Income statement:

Amortization expense  $38,250 ($400 + $21,850 + $16,000)

Balance sheet at year end december:

Fixed assets

Intangibles

Patent         $3600 ($4,000 - $400)

Trademark  $196,650 ($218,500 - $21,850)

Licensing Rights  $64,000 ($80,000 - $64,000)

8 0
3 years ago
Constable Co. reported the following information at December 31, Year 1: Accounts Payable $ 4,620 Accounts Receivable 9,470 Cash
avanturin [10]

Answer:

The total of the credit balance accounts is $117,260

Explanation:

In the classified balance sheet, we summarize the asset and liabilities into various types

Like assets are divided into fixed assets, current assets, and intangible assets.

Likewise, liabilities are also divided into current liabilities, long term liabilities

In every balance sheet, the accounting equation has used that means

Total assets = Total liabilities + Shareholder equity

The total assets have the debit balances whereas the total liabilities and the shareholder equity have the credit balances

So, The computation is shown below:

= Accounts Payable + Common Stock + Notes Payable  + Retained Earnings + Wages Payable

= $4,620 + $91,200 + $2,620 + $14,210 + $4,610

= $117,260

6 0
3 years ago
Other questions:
  • Martin is a manager at Antrix Computers. A team of 15 people report to him. Elliot is Martin's least preferred coworker because
    5·2 answers
  • When working on a suspended scaffold 10 feet or higher above the working surface, or in a bucket truck or aerial lift, what safe
    13·1 answer
  • One form of IDS starts operation by generating an alert for every action. Over time, the administrator adjusts the setting of th
    5·1 answer
  • "When aggregate demand​ increases," A. the price level is likely to fall as GDP rises. B. aggregate supply will shift to the rig
    8·1 answer
  • Which of the following statements is FALSE? A. Individual investors should be involved in choosing a mutual fund because they kn
    12·1 answer
  • the dill family home has a replacement cost of 125000, and the carry 80000 worth of insurance. in the event of a 50000 loss due
    13·1 answer
  • If the equilibrium price of solar panels is $200 per panel, but a price ceiling of $150 per panel is imposed, what happens to th
    7·1 answer
  • Identify the phase (Phillips, stagflation, or recovery) the economy is in, and suggest what change in aggregate demand or aggreg
    11·1 answer
  • One role of an organization's headquarters is to provide needed resources to its business units and to coordinate activities acr
    8·1 answer
  • which of the following statements accurately describes a quality performance feedback session? a. supervisors must establish mut
    6·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!