1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Ahat [919]
3 years ago
5

Paul Solomon is the owner of Solly's, an upscale restaurant in Tampa, Florida. Each year, Paul spends about $150,000 in advertis

ing. As this year's ad budget decision must be made, Paul decides that he wants to know just how good his advertising dollars are working for him. He hires Getty Research Associates who recommend that he establish a baseline of awareness. Getty recommends a TOMA study which stands for Top-of-Mind-Awareness. TOMA studies consist of taking a probability sample of the population and asking respondents to name the first three "insert type of business here." Obviously, for Solly's, Getty would be asking respondents to name the top three restaurants in the area. The percentage of respondents that named Solly's would be a baseline measure of awareness, and future promotions could be evaluated in terms of whether or not they increased awareness. While Paul was intrigued with online surveys because they were fast and less expensive, Getty recommended a traditional telephone survey using the local Tampa directory. Getty also explained to Paul that "Plus One dialing" could be used to ensure that unlisted numbers were included. Though the directory was quite large and no electronic version was available, Getty felt they could efficiently draw the sample using a:A) simple random sampleB) judgement sampleC) stratified sampleD) cluster, area sampleE) systematic sample
Business
1 answer:
Papessa [141]3 years ago
4 0

Answer:

E. systematic sample

Explanation:

Base on the scenario been described in the question, Paul Solomon the owner of Solly's, an upscale restaurant in Tampa, Florida, wants to know how good his advertising dollars is work, he hires Getty research to do this, Getty research advised to do a TOMA study, for Getty to draw it samples, they have to use systematic sampling.

Systematic sampling is a statistical method sampling that involves the selection of elements or members from a well ordered sampling frame.

You might be interested in
A(n) _____ is a tool that companies can employ to identify and measure their ethical commitment to stakeholders.
Leya [2.2K]
E. of course! Ethics audit
6 0
3 years ago
The Leontieff Paradox: Seleccione una: a. Refers to the finding that the U.S. produces outside its Edgeworth Box b. Refers to th
const2013 [10]

Answer: b. Refers to the finding that U.S.exports were more labor intensive than its imports

Explanation:

Heckscher-Ohlin theory is an Economic theory that holds in it's basic form that a country that is more abundant in a resource will produce and export more of that product.

Wassily Leontief, a Russian American economist decided to test the theory. He observed that the United States was relatively rich in capital and so should in theory be exporting Capital intensive goods whilst importing labour intensive goods.

His finding was a bit shocking to say the least when he showed that the US was in fact, exporting more labour intensive goods and importing more capital intensive ones. This is why it was called a Paradox because it disputed the Heckscher-Ohlin theory.

If you need any clarification do react or comment.

5 0
3 years ago
Read 2 more answers
Cost objects include: Multiple select question. customers. anything for which cost data is desired. anything for which revenue d
Vlad [161]

Cost objects include:

  • B. Customers.
  • C. Anything for which cost data is desired.
  • D. Organizational subunits.

<h3>What are cost objects?</h3>
  • A cost object is a financial phrase used in cost accounting to refer to something that has costs attributed to it.
  • A company's product, for example, is the cost object for direct materials, direct labor, and manufacturing overhead.
  • A cost object is a term used mostly in cost accounting to represent something that has costs ascribed to it.
  • Product lines, geographic areas, clients, departments, and anything else for which management wishes to quantify cost are common examples of cost objects.
  • A cost object is anything that requires a separate cost measurement.
  • A cost item could be a product, a service, a project, or something else.
  • Customers, anything for whom cost data is sought, and organizational subunits are examples of cost objects.

Therefore, cost objects include:

  • B. Customers.
  • C. Anything for which cost data is desired.
  • D. Organizational subunits.

Know more about cost objects here:

brainly.com/question/15059606

#SPJ4

The correct question is given below:

Cost objects include:

A. anything for which revenue data is desired

B. customers

C. anything for which cost data is desired

D. organizational subunits

4 0
2 years ago
En una escuela ssecundaria, Jorge pide prestados $10 pesos a su amigo, al finalizar la semana Jorge le pafa $14 pesos. ¿Que tasa
saul85 [17]

Answer:

40%

Explanation:

tasa de interest simple = (valor final - valor inicial) / valor inicial = ($14 - $10) / $10 = $4 / $10 = 0.4 = 40%

La diferencia entre el interest simple y el interes compuesto es que cuando calculamos interes compuesto, el interes ganado previamente gana mas interest por si solo independiente del capital original. En cambio, con el interest simple, el interest ganado previament no gana interes por cuenta propia.

3 0
3 years ago
In the country of Marzipana, total consumption in Year 1 was $56,000 million and in Year 2 was $60,000 million. It has been obse
tensa zangetsu [6.8K]

Answer:

The change in disposable income from Year 1 to Year 2 is $5,714

Explanation:

We use “Rule of Three” to solve this calculation:

It has been observed that each time consumption changes by $70, disposable income changes in this country by $100.

Now the change in comsumtion in $4,000 (= $60,000 - $56,000), then the change in disposable income =  $4,000 * $100/ $70 = $5,714

8 0
3 years ago
Other questions:
  • Sin Qua Corporation is a company listed on the stock exchange and issues corporate bonds. Which statement is most likely true?
    14·1 answer
  • You are sleepy before your 8
    8·1 answer
  • Visburg Concrete Company pours concrete slabs for single-family dwellings. Lancing Construction Company, which operates outside
    14·1 answer
  • To more quickly respond to customer needs, Hewlett-Packard is changing its organizational structure to give more authority and r
    6·1 answer
  • Jones runs a television ad that shows her opponent smith in black and white looking tired toward the end of the ad jones appears
    14·1 answer
  • ________ data, or the facts and figures that have already been collected about the Coffee Collective prior to the research at ha
    15·2 answers
  • Prior to recording adjusting entries, the Office Supplies account had a $363 debit balance. A physical count of the supplies sho
    10·1 answer
  • This type of evidence can lead to the hasty generalization fallacy
    5·1 answer
  • Kelso Electric is debating between a leveraged and an unleveraged capital structure. The all equity capital structure would cons
    11·1 answer
  • Offering a false contract to sign is fraud in the execution.<br> False<br> True
    14·2 answers
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!