Answer:
Neuromarketing.
Explanation:
Like it's name implies, neuromarketing is the branch of marketing whose task is to study the costumers' cognitive responses to marketing stimuli. Like the exercise exemplifies: using neuromarketing, Frito-Lay discovered that shiny potato chip bags invoked feelings of guilt. Therefore, they switched its packaging to matte bags in order to make sales grow, which was the right call.
The asnwer to this question is <span>incidental learning
</span><span>incidental learning refers to the type of learning that is not being done on purpose. This process is possible due to our brain capablities that allow us to store a certain information inside our memory even though we do not make a concious effort to do it.</span>
<span>The 350-mile long stretch of water is known as the 'English Channel' in English</span>
