Question

In the text of your paper, you quote from a 2005 article by frederick lamb, titled marketing programs seek technology proficiency. the article was published in volume 17, issue 2 of american systems, on pages 18 to 28; the quoted material appears on page 20. select the proper quote and citation:

Answer 1

Answer:

citation

A marketing program is a coordinated and well-designed set of activities to achieve marketing objectives(frederick ,2005).

Quotation

"A marketing program is a coordinated and well-designed set of activities to achieve marketing objectives" (frederick ,2005,pg 18-28)

Explanation:

  Quotation is implemented using the same words as the writer, and it is usually enclosed in quotation marks whereas citation  utilizes different terminology or words to illustrate or support the idea of the cited writer.

General Guidelines for citation and quotation

In-text references should  appear immediately after the title, sentence, or phrase to which they are relevant directly relevant to, instead of being placed at the end of long clauses or sentences.

Some examples of  in-text citation:

1. Author's name and year of pulication in parentheses:

One survey found that malnutrition is the major cause of dijestive diseases(Peter & Valencia, 1965).

2.Author's name as part of the cited text:

Peter ad Valencia (1965) found that malnutrition is the major cause of dijestive diseases.

3. A union/association as author:

First citation: (United Nation [UN], 2002)

Subsequent citation: (UN, 2002)

Multiple works:

Research shows that average Americans are law abiding (Peter & Valencia, 1972; Sader Wood, 2007).

Direct quote: (include page number and insert quotation marks at the beginning and end of direct quotes)

One study found that “average Americans are law abiding” (Peter & Valencia, 1972, p. 85).

Peter and Valencia (1972) found that “average Americans are law abiding” (p. 85).

Direct quotations of more than 40 words, must be displayed as an indented block of text with no quotation marks and should include in parentheses, the authors’ names, year, and page number where the quoted text can be found at the end of the quote. For example:

The language and history of the Ninth Amendment reveal that the Framers of the Constitution believed that there are additional fundamental rights, protected from governmental infringement, which exist alongside those fundamental rights specifically mentioned in the first eight constitutional amendments. (Arthur Goldberg, 2007, p. 77)

Answer 2

The proper quote and citation are:
"Marketing programs are scrambling to keep up”  text taken from "Lamb,2005", page 20.

Frederick Lamb wrote an article in 2005 about Marketing Programs seeking technology Proficiency. 
The marketing programs are usually an online form of direct marketing. The two most important factors in the success of direct marketing are:
1. Getting the materials in front of the right audience
2. Offering them something that they will value and act on.