Question

What term is used to describe an experiment run by an ad agency where the ad agency will recruit consumers to come watch a tv series and commercials? The consumer will then answer questions abiut the ads and the agency uses respinses to determine how well the ads will do in the real world

Answer 1

Answer:

Copy testing.

Explanation:

Copy testing is a term used to describe an experiment run by an ad agency, where the ad agency will recruit consumers to come watch a tv series and commercials. Sequel to this, the consumer will then answer questions about the ads and the agency uses responses to determine how well the ads will do in the real world.

Hence, copy testing refers to the assessment of the efficacy or effectiveness of an advertisement based on set of consumer behavior, responses or feedback before it is then officially aired or transmitted on the predetermined advertising channel.