1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Bess [88]
3 years ago
12

The objective of test marketing is

Business
2 answers:
Ulleksa [173]3 years ago
6 0
The objective of test marketing is <span>to determine the reactions of potential customers in a market situation.

Businesses will often do test marketing before launching a product to see how potential customers will react if it were real. If they do a test with a test market and the product is a flop, it could show that in a real situation the products wouldn't sell.
</span>
jeka57 [31]3 years ago
6 0

The right answer to the problem is<em> d) To determine the reaction of potential customers in a market situation. </em>

<h2>Further explanation </h2>

Ideally, all products before they are widely launched do market tests first. The main purpose of the market test is to see the response and effectiveness of the marketing strategies applied. Market tests are mainly carried out for new products and existing products that are modified or improved.

The advantages of the market test are quite a lot, including measuring the market response to the products offered. Likewise, if faced with several problems, the problem can be localized, thereby helping to minimize risk. The market test also gave the marketing team time to prepare for the launch in even greater reach. With market tests, the marketing team has learned the characteristics of the product and the target market. This will shorten the "learning curve" if the launch is later done on a larger scale.

Besides the advantages, of course there are disadvantages. In addition to requiring time, it is also feared to be copied by competitors so that the pioneers will lose momentum. Other losses if done in a long time (for example more than 6 months) will make the marketing budget inefficient. Therefore, conduct an in-depth survey before the product is launched. If it has been done, we need a market test if we are not sure of some aspects of marketing that will be applied. And don't forget to limit the market test time and determine the criteria for success or failure of the market test. Don't let the market test drag on without a clear time limit.

Learn more

Marketing strategy brainly.com/question/1405418, brainly.com/question/2887666.

Details

CLass: High School

Subject: Business

Keyword: Market test.

You might be interested in
Praxis Corp. forecasts the following income statement for the next year:
Annette [7]

Answer: a. 1.42

b) 2.74

c) 3.89

Explanation:

a) The Degree of Operating Leverage measures how much operating Income will change by if Sales change.

It is calculated with the formula,

= (Sales - Variable Costs) / (Sales - Variable Costs - fixed costs)

= (960,000 - 532,000) / (960,000 - 532,000 - 127,000)

= 1.42

b) The Degree of financial leverage measures how much Income will change due to a change in operating Income.

The formula is,

=Earnings before Interest and tax / Earnings before Interest and tax - Interest or just Earning before tax

= 301,000/110,000

= 2.74

c. Degree of Total Leverage is a measure of how sensitive the net income of a company is to a change in goods produced and/or sold.

It is calculated by multiplying DOL and DFL.

= 1.42 * 2.74

= 3.89

Should you need any clarification just hit that comment button. Cheers.

3 0
3 years ago
Taylor Music Center has 5 CD players on hand at the balance sheet date. Each costs $400. The current replacement cost is $380 pe
babymother [125]

The correct answer is $380 per unit.

The lower-of-cost-or market rule requires that you report the lower value of either the purchase price or current market price of items in inventory. In this case the current market price is lower, so it should be used when calculating the value of inventory.

8 0
3 years ago
Mr. Wise is retiring In 25 years He would like to accumulate $1,000.000 for his retirement fund by then He plans make equal mont
Montano1993 [528]

Answer:

$532.24

Explanation:

Since Mr. Wise will be making monthly payments for the period of 25 years in order to accumulated the $1,000,000 at the end of 25 years, therefore, the future value of annuity shall be used to determine the monthly payments to be deposited by Mr Wise. The formula of future value of annuity is given as follows:

Future value of annuity=R[((1+i)^n-1)/i]

In the given scenario:

Future value of annuity=amount after 25 years=$1,000.000

R=monthly payments to be deposited by Mr Wise=?

i=interest rate per month=12/12=1%

n=number of payments involved=25*12=300

$1,000,000=R[((1+1%)^300-1)/1%]

R=$532.24

7 0
3 years ago
Schumpeterian growth focuses on:______. a. capital formation (i.e., more physical capital) as central to economic growth.b. argu
timurjin [86]

Answer:

Option D The role of technological innovation and entrepreneurs as central to economic growth.

Explanation:

The reason is that these generate value of the country's product due to its uniqueness and preferable services provision which means that the exports of the product will grow and the domestic sales will also grow if the product is innovative. Innovations brings the demand because nowadays the fight is not on the borders the fight among countries is generating heavy amount of reserves through increase in exports. And this growth in economy is only possible if the country's products are produced efficiently on the international market which is only possible if the innovation has decreased the cost of producing the products or the products produced are efficient.

3 0
3 years ago
Prepare the journal entry to record Regis’s employer payroll taxes resulting from the January 8 payroll. Regis’s state unemploym
Vilka [71]

Answer:

1a.

FICA-Social Security 5,369.20

FICA-Medicare 1,255.70

FUTA 519.60

SUTA 4,676.40

1B.

Dr Office salaries expense 25,760.00

Dr Sales salaries expense 60,840.00

Cr FICA—Social sec. taxes payable 5,369.20

Cr FICA—Medicare taxes payable 1,255.70

Cr Employee fed. inc. taxes payable 12,760.00

Cr Employee medical insurance payable 1,440.00

Cr Employee union dues payable 780.00

Cr Salaries payable 64,995.10

2.

Dr Payroll taxes expense 11,820.90

Cr FICA—Social sec. taxes payable 5,369.20

Cr FICA—Medicare taxes payable 1,255.70

Cr State unemployment taxes payable 4,676.40

Cr Federal unemployment taxes payable 519.60

Explanation:

1a. Calculation for the amounts for each of these four taxes of Regis Company.

REGIS Company’s:

Tax January 8 earnings

Subject to tax ×Tax Rate= Tax Amount

FICA-Social Security

86,600× 6.20%= 5,369.20

FICA-Medicare 86,600×1.45%= 1,255.70

FUTA 86,600×0.60%=519.60

SUTA 86,600× 5.40% =4,676.40

1B. Preparation of the journal entry to record Regis Company's January 8 employee payroll expenses and liabilities

Jan 8

Dr Office salaries expense 25,760.00

Dr Sales salaries expense 60,840.00

Cr FICA—Social sec. taxes payable 5,369.20

Cr FICA—Medicare taxes payable 1,255.70

Cr Employee fed. inc. taxes payable 12,760.00

Cr Employee medical insurance payable 1,440.00

Cr Employee union dues payable 780.00

Cr Salaries payable 64,995.10

2. Preparation of the journal entry to record Regis's employer payroll taxes resulting from the January 8 payroll

Jan 8

Dr Payroll taxes expense 11,820.90

(5,369.20+1,255.70+4,676.40+519.60)

Cr FICA—Social sec. taxes payable 5,369.20

Cr FICA—Medicare taxes payable 1,255.70

Cr State unemployment taxes payable 4,676.40

Cr Federal unemployment taxes payable 519.60

Calculation for the amount Subject to tax

Office salaries $25,760

Sales salaries $60,840

Subject to tax=$86,600

4 0
3 years ago
Other questions:
  • Which of the following are considered characteristics of money? I. Portable II. Uniform III. Divisible IV. Acceptable a. I and I
    12·1 answer
  • What ROI will you need to double your money in 12 years​
    13·1 answer
  • The federal government is considered a bureaucracy primarily because it
    10·1 answer
  • The following is national income account data for a hypothetical economy in billions of dollars: gross private domestic investme
    14·1 answer
  • On December 31, Fighting Okra Cooking Services reports the following revenues and expenses. Service revenue $ 84,000 Postage exp
    5·1 answer
  • The potential benefits lost by taking a specific action when two or more alternative choices are available is known as a(n):
    13·1 answer
  • For the year ended December 31, 2021, Fidelity Engineering reported pretax accounting income of $984,000. Selected information f
    10·1 answer
  • Make balance sheet
    14·1 answer
  • Widget Manufacturing Company is preparing a profit budget and has projected that net sales will equal $470,000 for the period an
    9·1 answer
  • A firm that engages in foreign direct investment (fdi) in other countries is called a(n):_________
    7·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!