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3 years ago

The objective of test marketing is

2 answers:

6 0

The objective of test marketing is <span>to determine the reactions of potential customers in a market situation.

Businesses will often do test marketing before launching a product to see how potential customers will react if it were real. If they do a test with a test market and the product is a flop, it could show that in a real situation the products wouldn't sell.
</span>

jeka57 [31]3 years ago

6 0

The right answer to the problem is<em> d) To determine the reaction of potential customers in a market situation. </em>

<h2>Further explanation </h2>

Ideally, all products before they are widely launched do market tests first. The main purpose of the market test is to see the response and effectiveness of the marketing strategies applied. Market tests are mainly carried out for new products and existing products that are modified or improved.

The advantages of the market test are quite a lot, including measuring the market response to the products offered. Likewise, if faced with several problems, the problem can be localized, thereby helping to minimize risk. The market test also gave the marketing team time to prepare for the launch in even greater reach. With market tests, the marketing team has learned the characteristics of the product and the target market. This will shorten the "learning curve" if the launch is later done on a larger scale.

Besides the advantages, of course there are disadvantages. In addition to requiring time, it is also feared to be copied by competitors so that the pioneers will lose momentum. Other losses if done in a long time (for example more than 6 months) will make the marketing budget inefficient. Therefore, conduct an in-depth survey before the product is launched. If it has been done, we need a market test if we are not sure of some aspects of marketing that will be applied. And don't forget to limit the market test time and determine the criteria for success or failure of the market test. Don't let the market test drag on without a clear time limit.

Learn more

Marketing strategy brainly.com/question/1405418, brainly.com/question/2887666.

Details

CLass: High School

Subject: Business

Keyword: Market test.

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It is calculated with the formula,

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= (960,000 - 532,000) / (960,000 - 532,000 - 127,000)

= 1.42

b) The Degree of financial leverage measures how much Income will change due to a change in operating Income.

The formula is,

=Earnings before Interest and tax / Earnings before Interest and tax - Interest or just Earning before tax

= 301,000/110,000

= 2.74

c. Degree of Total Leverage is a measure of how sensitive the net income of a company is to a change in goods produced and/or sold.

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= 3.89

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3 years ago

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The correct answer is $380 per unit.

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3 years ago

Mr. Wise is retiring In 25 years He would like to accumulate $1,000.000 for his retirement fund by then He plans make equal mont

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Answer:

$532.24

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3 years ago

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Answer:

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Explanation:

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3 years ago

Prepare the journal entry to record Regis’s employer payroll taxes resulting from the January 8 payroll. Regis’s state unemploym

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Answer:

1a.

FICA-Social Security 5,369.20

FICA-Medicare 1,255.70

FUTA 519.60

SUTA 4,676.40

1B.

Dr Office salaries expense 25,760.00

Dr Sales salaries expense 60,840.00

Cr FICA—Social sec. taxes payable 5,369.20

Cr FICA—Medicare taxes payable 1,255.70

Cr Employee fed. inc. taxes payable 12,760.00

Cr Employee medical insurance payable 1,440.00

Cr Employee union dues payable 780.00

Cr Salaries payable 64,995.10

Dr Payroll taxes expense 11,820.90

Cr FICA—Social sec. taxes payable 5,369.20

Cr FICA—Medicare taxes payable 1,255.70

Cr State unemployment taxes payable 4,676.40

Cr Federal unemployment taxes payable 519.60

Explanation:

1a. Calculation for the amounts for each of these four taxes of Regis Company.

REGIS Company’s:

Tax January 8 earnings

Subject to tax ×Tax Rate= Tax Amount

FICA-Social Security

86,600× 6.20%= 5,369.20

FICA-Medicare 86,600×1.45%= 1,255.70

FUTA 86,600×0.60%=519.60

SUTA 86,600× 5.40% =4,676.40

1B. Preparation of the journal entry to record Regis Company's January 8 employee payroll expenses and liabilities

Jan 8

Dr Office salaries expense 25,760.00

Dr Sales salaries expense 60,840.00

Cr FICA—Social sec. taxes payable 5,369.20

Cr FICA—Medicare taxes payable 1,255.70

Cr Employee fed. inc. taxes payable 12,760.00

Cr Employee medical insurance payable 1,440.00

Cr Employee union dues payable 780.00

Cr Salaries payable 64,995.10

2. Preparation of the journal entry to record Regis's employer payroll taxes resulting from the January 8 payroll

Jan 8

Dr Payroll taxes expense 11,820.90

(5,369.20+1,255.70+4,676.40+519.60)

Cr FICA—Social sec. taxes payable 5,369.20

Cr FICA—Medicare taxes payable 1,255.70

Cr State unemployment taxes payable 4,676.40

Cr Federal unemployment taxes payable 519.60

Calculation for the amount Subject to tax

Office salaries $25,760

Sales salaries $60,840

Subject to tax=$86,600

4 0

3 years ago