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3 years ago

The objective of test marketing is

2 answers:

6 0

The objective of test marketing is <span>to determine the reactions of potential customers in a market situation.

Businesses will often do test marketing before launching a product to see how potential customers will react if it were real. If they do a test with a test market and the product is a flop, it could show that in a real situation the products wouldn't sell.
</span>

jeka57 [31]3 years ago

6 0

The right answer to the problem is<em> d) To determine the reaction of potential customers in a market situation. </em>

<h2>Further explanation </h2>

Ideally, all products before they are widely launched do market tests first. The main purpose of the market test is to see the response and effectiveness of the marketing strategies applied. Market tests are mainly carried out for new products and existing products that are modified or improved.

The advantages of the market test are quite a lot, including measuring the market response to the products offered. Likewise, if faced with several problems, the problem can be localized, thereby helping to minimize risk. The market test also gave the marketing team time to prepare for the launch in even greater reach. With market tests, the marketing team has learned the characteristics of the product and the target market. This will shorten the "learning curve" if the launch is later done on a larger scale.

Besides the advantages, of course there are disadvantages. In addition to requiring time, it is also feared to be copied by competitors so that the pioneers will lose momentum. Other losses if done in a long time (for example more than 6 months) will make the marketing budget inefficient. Therefore, conduct an in-depth survey before the product is launched. If it has been done, we need a market test if we are not sure of some aspects of marketing that will be applied. And don't forget to limit the market test time and determine the criteria for success or failure of the market test. Don't let the market test drag on without a clear time limit.

Learn more

Marketing strategy brainly.com/question/1405418, brainly.com/question/2887666.

Details

CLass: High School

Subject: Business

Keyword: Market test.

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a manufacturer of games sell each copy for 21.95.the manufacturing cost of each copy is 14.92. monthly fixed cost is 8500. durin

natali 33 [55]

The break-even point is calculated as -

Break-even point (in units) = Fixed cost ÷ Contribution margin per unit

Here,

Selling price = $ 21.95

Variable cost (manufacturing costs) = $ 14.92 (since, costs bifurcation is not given, the manufacturing costs are taken as variable costs)

Contribution per unit = Selling price - Variable cost (manufacturing costs)

Contribution per unit = $ 7.03

Fixed cost (monthly) = $ 8500

Now,

Break-even point (in units) = $ 8,500 ÷ $ 7.03

Break-even point (in units) = 1,209.1 or 1210 games

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3 years ago

Suppose there are 2,000 people who are unemployed as a result of cyclical unemployment and 1,000 people who are unemployed as a

olga55 [171]

Answer:

1,000

Explanation:

Suppose the town of Boone has a total population of 50,000 people. Of those, 45,000 people are employed. There are 1,000 full-time students who are not employed or actively seeking work. The rest of the people are out of work but have been actively seeking work within the past four weeks.

This information is not given in the question.

For computing the frictional unemployment, first we have to determine the unemployed which is shown below:

Number of unemployed would be

= Total population - employed - full time students

= 50,000 - 45,000 - 1,000

= 4,000

Now the frictional unemployment would be

= Unemployed - cyclical unemployment - structural unemployment

= 4,000 - 2,000 - 1,000

= 1,000

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2 years ago

A flexible budget for 15,000 hours revealed variable manufacturing overhead of $90,000 and fixed manufacturing overhead of $120,

Ket [755]

Answer:

B. $270,000.

Explanation:

The computation of the total overhead cost is shown below:

But before that first we have to find out the variable overhead per hour which is

= $90,000 ÷ 15,000

= $6 per hour

Now

Variable overhead for 25,000 hours is

= $6 per hour × 25,000

= $150,000

So,

Total overhead cost is

= Variable overhead for 25,000 hours + Fixed overhead cost

= $150,000 + $120,000

= $270,000

hence, the correct option is B. $270,000

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3 years ago

Which of the following are NOT needed to calculate cost of goods sold

jenyasd209 [6]

Option c is correct.

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2 years ago

A channel of distribution is defined as a group of individuals and organizations thata) consumes about one-half of every dollar

motikmotik

A channel of distribution is defined as a group of individuals and organizations that b) directs the flow of products from producers to customers.

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3 years ago