Question

Explain the types of promotion

Answer 1

Promotion is an approach used by marketing to inform or persuade customers to purchase products. There are different types of promotional methods used by businesses.

1. Advertising - this is technique used to gain customers attention to a new or existing product either by using informative advertising, which is used to inform customers regarding new products or using persuasive advertising, which is used to encourage the customer to buy the product as modification to the product packaging or taste has being made, etc. This includes more images and celebrity endorsements unlike informative which consists of detailed information.

2. Public relations - this is an approach used to gain awareness of a firm's products through sponsorship or even donations.

3.  Sales promotions - this is technique used in the short term to gain sales for a limited period of time by giving customers, buy one get one free offers (BOGOF), competitions, money off coupons, price reductions, free gifts, etc.

4. Direct marketing - this is where organizations communicate with customers through the use of social media to entice the customers to buy products.

5. Personal selling - this is a face to face selling technique where the sales representative tries to entice the customers to purchase the product by talking to the customers and explaining them the benefits of using such a product.