Question

Go to "relentless.com" and notice what company you are redirected to. How does this name (relentless.com) reflect the marketing strategy of this company? Do you think it is accurate?d

Answer 1

When you go to that site it directs you to the Amazon website.

This is one of the interesting marketing strategies used by Jeff Benzon -owner of Amazon.com- to create more volumes of traffic to its site.

Relentless is a word that means sustained, inexorable, implacable, that makes sense that the online company would always be very persistent and is going to do everything is on its hand to pursue the client.

Some people like it, others not, because they feel they are cheated when they have other things in mind, click the site and they find that is Amazon wanted you to buy something.