Question

Jay stops at the shopping mall to purchase a new pair of jeans from the diesel store. he is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. this pipeline is actually a _______.
a. consumer market.
b. marketing intermediary.
c. marketing channel.
d. transactional function.
e. logistical function.

Answer 1

I think the correct answer from the choices listed above is option C. Jay stops at the shopping mall to purchase a new pair of jeans from the diesel store. he is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. this pipeline is actually a marketing channel. It is a set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption.