Question

Health care manufacturers and health foods often rely on statements or personal appearances called __________ to sell their products.

Answer 1

The correct answer should be endorsements

If we're taking the same test than that should be one of the options on it.

Answer 2

The answer is:  "testimonials" .
__________________________________________________________
        " Health care manufacturers and health foods often rely on statements or personal appearances called   testimonials   to sell their products." 
__________________________________________________________