Gross Rating point is a standard measure that is used to measure the impact of advertising.
It can be calculated using the following rule:
GRP = % of the target market * exposure frequency
We are given that:
% of target market = 60
exposure frequency = 4
Substitute with the givens in the above equation to get the GRP as follows:
GRP = 60*4 = 240 = 2.4%
Answer: Producer-producer rivalry
It is a rivalry from producer to producer because the other airlines will hardly be able to compete with that action, since at present it has become more usual not to include the luggage in the ticket and load them at the time of the check. With this, the best option for passengers will be to buy with the airline "Southwest Airlines"
Answer: strategies regarding product, price, place, and promotion.
Explanation:
The marketing mix of a business are those parameters that a business can adjust in order for the business to have the desired sales in a market. The marketing mix can easily be influenced by the business and it involves the; product to be sold, price at which product is sold, location of sales and promotions.
Effects of income inequality, researchers have found, include higher rates of health and social problems, and lower rates of social goods, a lower population-wide satisfaction and happiness and even a lower level of economic growth when human capital is neglected for high-end consumption.
Answer:
EBay lost out because they did not have the right strategy, and were unwilling to incorporate Chinese local content in their process.
Explanation:
Strategy
With regards to strategy, while Ali baba gave local producers freedom to upload their goods on their platform at zero cost; Ebay charged fees from local manufacturers/producers of item for uploading unto their digital platform.
Over confidence
EBay had experienced success in western countries, hence it was unwilling to incorporate Chinese local content in it's process. EBay's server and IT team were based outside China, and this sometimes made their digital platform in China slow, costly and not user friendly like Alibaba.
LESSON TO BE LEARNT
LOCAL CONTENT
Non Chinese e commerce giants like Amazon, needs to ensure that they incorporate Chinese local content in their process, to enable them survive in the Chinese market space.