Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods becam
e aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. This act illustrates ________.
Explanation: The act in this case study illustrates commercialization which can be defined as the process of making new product available into the market with the motive of having strong financial gains. In this case study general foods was more aware than proctor and gamble thus they initiated the commercialization stage before them and developed the product for market before P and G.
<span>Answer:
Pioneer has developed a new consumer electronics item-a heterogeneous shopping product with unique patented features. it probably should use a marketing mix of-Selective distribution, skimming pricing, pioneering.</span>
