Question

Procter​ & Gamble introduced its Duncan Hines​ ready-to-spread frosting in a small geographic area. When General Foods became aware of the​ product, it rushed to market its own Betty Crocker​ ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. This act illustrates​ ________.

Answer 1

Answer: Commercialization

Explanation: The act in this case study illustrates commercialization which can be defined as the process of making new product available into the market with the motive of having strong financial gains. In this case study general foods was more aware than proctor and gamble thus they initiated the commercialization stage before them and developed the product for market before P and G.