To compare and contrast the social impacts of television and social media on individuals' lives, we have to understand that these media are capable of influencing a person's actions and behavior.
Television, for example, is a means of mass communication capable of reaching several people at the same time.
A television channel, for example, can disseminate information, opinions, ideologies and advertising, leading to reflections and changes in social paradigms, generating social cohesion.
Social media, on the other hand, are means of communication capable of impacting society through the interaction between people and companies.
The relationship with advertising was directly impacted by social media, through relationship and influence marketing, which generates customer engagement, brand value and changes in purchasing behavior.
Therefore, each means of communication is able to influence people to act in a certain way, it is therefore necessary to use it consciously and with critical thinking, to establish your own point of view on a context exposed in these media.
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