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erma4kov [3.2K]
3 years ago
12

Kimberly is excited about a high-end vacuum cleaner she purchased. She can't wait to show her husband how well the vacuum cleane

r works on their old carpet. Kimberly feels proud of her purchase because it displays her ability to take care of her family. This is an example of _____.Select one:a. rational expectationb. cognitive collaborationc. affective involvementd. elaborative perceptione. enduring motivation
Business
1 answer:
lesantik [10]3 years ago
7 0

Answer:

C) affective involvement

Explanation:

Affective or emotional involvement takes place when customers build emotional connections and have deep feelings about a certain product or service.

Kimberly's excitement about her new vacuum cleaner can be better understood as a consequence of her feelings toward her family than what the vacuum cleaner really does. She is excited because she feels she has done something good for her family.

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