1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Ivan
4 years ago
14

Rachel Bailey was quickly hired out of Santa Clara University during the dot-com boom to a company of 100 employees that ran an

innovative social networking website in Silicon Valley. She was immediately put in charge of email communication to customers-both existing and potential.
The Internet was quite new to everyone and online communication (via email) had little corporate regulation or set social protocol. Privacy policies were yet to be established. With thousands of individuals discovering the Internet everyday, business was booming for the small Silicon Valley firm.
Rachel handled all online contact with existing users and was asked to market to these existing online community members via email. But she struggled with finding a balance of the right amount of marketing. With Internet competition growing everyday within the social networking websites, these users had plenty of alternatives. And flooding their email inboxes, she thought, wasn't the best way to attract them.
Unfortunately, Rachel's boss had a different approach. The Vice President of Marketing wanted results-he wanted existing customers to upgrade their networking packages and follow through on advertisements. He told Rachel to be as aggressive as possible with her email campaigns. But at the same time, Rachel spoke with coworkers who didn't want to work for a company known for its email spam. They prided themselves on working at an organization that respected its users and didn't abuse the ease of email communication-even within the competitive market.
Rachel found subtle alternatives to the mass emails. She developed links on the company website to advertisements, but she wasn' t getting the results her boss demanded.
One day when Rachel arrived at the office, her boss said he had a brilliant idea. He said that everybody knew someone named Cindy Anderson, so they could send emails to their users from that name to trick them into opening the email, which would display a link to their website.
Rachel was incensed with her boss's idea. "A lot of people are very casual with the truth," she said.
Rachel felt very uncomfortable with the thought of implementing what she considered to be her boss's deceptive idea.
"People trust you with their email addresses," said Rachel. "You have to be responsible and not take advantage of that access."
She worried that existing customers would begin to resent the company and unsubscribe. But she also had a commitment to drawing in as many new customers as she could-and her more subtle tactics weren't working.
Rachel made the decision to stand up to her boss. The following week she told him that his idea was deceitful and would cause customers to lose trust and faith in the company. In the end, it wouldn't be a financially viable solution to their problem.
Rachel proved to be convincing. Her boss took her advice and began to realize that it was a bad idea.
"In the end, we had happy customers and our company gained more value in the highly competitive market," said Rachel.
Discussion Questions:________.
Describe the ethical dilemma or dilemmas Rachel faced.
Do you think Rachel's boss' "Cindy Anderson" strategy is ethically acceptable? Why or why not?
What is Rachel's obligation to her customers and what are Rachel 's obligations to the company?
What do you think is the most important factor in how Rachel responded to the situation: That she thought the proposed "Cindy Anderson" strategy was deceitful or that she thought the strategy would cost the company customers?
Jessica Silliman was a 2006-07 Hackworth Fellow at The Markkula Center for Applied Ethics.
Business
1 answer:
alex41 [277]4 years ago
6 0

Answer and Explanation:

Describe the ethical dilemma or dilemmas Rachel faced:

Rachael was faced with the ethical dilemma of accepting her boss's deceptive strategy to increase customer conversion or reject it because it is wrong even though she doesn't have an ethical or right way of increasing customer base

Do you think Rachel's boss' "Cindy Anderson" strategy is ethically acceptable? Why or why not?

What Rachel's boss asked for is wrong and unethical because betraying the trust of existing customers and trying to deceive them by using another identity is dishonest

What is Rachel's obligation to her customers and what are Rachel 's obligations to the company?

Rachel's obligation to the company was to increase customer conversion by using all possible email communications to market company products. Her obligation to customers was to not be deceitful

What do you think is the most important factor in how Rachel responded to the situation: That she thought the proposed "Cindy Anderson" strategy was deceitful or that she thought the strategy would cost the company customers?

The most important factor in her response was that she thought the Cindy Anderson strategy was deceitful and ethically unacceptable.

You might be interested in
What is ROI and why does it matter?
Stels [109]
<span>ROI stands for Return On Investment. This is very important when you are making an investment whether it is in terms of training, capital or equipment</span>
8 0
3 years ago
Read 2 more answers
A recession within a nation will _________ imports directly, but the impact on the national economy is negative.
katen-ka-za [31]

A recession within a nation will <u>reduce</u> imports directly, but the impact on the national economy is negative.

Monetary policy. monetary policy consists of the steps the central bank of a nation can take in order to regulate the nation's money supply. For example, a central bank might reduce interest rates during a recession in order to make loans more readily available to other banks and thus stimulate economic recovery.

During a recession, the economic struggles, people lose work, companies make fewer sales, and the country's overall economic output decline. The point at which the financial system officially falls right into a recession relies upon an expansion of things.

Monetary policy can offset a downturn due to the fact that decreased interest rates reduce consumers' cost of borrowing to shop for large-ticket objects such as cars or homes. For firms, the economic policy also can reduce the value of an investment.

Learn more about Monetary policy here brainly.com/question/13926715

#SPJ4

4 0
2 years ago
Do all rational consumers think alike why or why not
jeka57 [31]
Being rational does not necessarily mean that you have to think what others might be thinking for rationality means you consider what is most beneficial and try to balance it out with the negative effects of a specific actions. The benefits and detriments of a certain act might be varied in each person. 
4 0
3 years ago
The company enters a lease agreement requiring lease payments with a present value of $14 million. will this lease agreement aff
wariber [46]
Kjnkjnkj no onefc are  dld gp s gldfb jtelx gl x

5 0
3 years ago
The industry-low, industry-average, and industry-high benchmarks on pp. 6-7 of each issue of the Camera
Ainat [17]

These are worth careful scrutiny by the managers of all companies because when a company's costs for one or more of the cost benchmarks are deemed "out-of-line," managers need to initiate corrective actions in the next decision round.  only have value to the managers of companies whose costs are below the industry averages.

<h3>What do you mean by industry?</h3>

An industry is a group of companies that are related based on their primary business activities.

In modern economies, there are dozens of industry classifications. Industry classifications are typically grouped into larger categories called sectors.

<h3>What are the 4 types of industry?</h3>

There are four types of industry, namely primary, secondary, tertiary and quaternary.

Primary industries involve the activities related to extraction and processing of natural resources, such as agriculture, mining, fishing, etc.

Learn more about industries here:

<h3>brainly.com/question/15843661</h3><h3 /><h3>#SPJ4</h3>
8 0
2 years ago
Other questions:
  • You own 850 shares of Western Feed Mills stock valued at $53.15 per share. What is the dividend yield if your total annual divid
    13·1 answer
  • Tickets to a concert are $35 each. In addition to the cost for the tickets ordered, there is a $15 processing charge per order.
    9·1 answer
  • As a gardener, Joey earns $19.20 per hour. He earns double time for work on Saturdays. Last week, he worked 25 regular hours plu
    6·1 answer
  • Suppose Amy currently allocates 25% of her portfolio to a diversified group of stocks and 75% of her portfolio to risk-free bond
    15·1 answer
  • Sinking fund bonds: A. Are bearer bonds. B. Are registered bonds. C. Require equal payments of both principal and interest over
    7·1 answer
  • Harris Brown, the marketing manager at a small retail chain, wants to assess his firm's strengths, opportunities, weaknesses, an
    11·1 answer
  • What is the last step in creating a budget
    7·1 answer
  • German brothels recently began offering a monthly subscription service for multiple purchasers. If you thought that the brothels
    10·1 answer
  • The San Pedro Company forecasts that total overhead for the current year will be $10,000,000 and that total machine hours will b
    14·1 answer
  • Determine whether each of the following topics would more likely be studied in microeconomics or macroeconomics.
    6·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!