Karolina has been working in integrated marketing communications for High Flying Kites Company. She is very conscious of how muc

Question

4 years ago

10

Karolina has been working in integrated marketing communications for High Flying Kites Company. She is very conscious of how muc

h money her employer has to spend and would like to reach potential customers using the most precise method of targeting individuals who would be interested in the company’s products. Which of the following would be the best communications method for achieving her goals?(A) Database marketing(B) Podcasts(C) Special-interest magazines(D) Mass media

Business

2 answers:

wlad13 [49] · Answer 1 · 2021-12-02T22:04:12+03:00

Answer:

(A) Database marketing

Explanation:

Karolina has been working in integrated marketing communications for High Flying Kites Company. She is very conscious of how much money her employer has to spend and would like to reach potential customers using the most precise method of targeting individuals who would be interested in the company’s products. Therefore, database marketing would be the best communication method for achieving her goals.

Anit [1.1K] · Answer 2 · 2021-12-02T20:47:51+03:00

Answer:

Database Marketing

Explanation:

According to my research on the different marketing methods, I can say that based on the information provided within the question the best communication method for achieving her goals would be Database Marketing. This is because this type of marketing technique uses databases to choose the right individual market segments and delivering their marketing message through those channels with the people that are already part of those market segments.

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