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mafiozo [28]
3 years ago
6

A brand manager for a certain company must determine how much time to allocate between radio and television advertising during t

he next month. Market research has provided estimates of the audience exposure for each minute of advertising in each​ medium, which it would like to maximize. Costs per minute of advertising are also​ known, and the manager has a limited budget of ​
Business
1 answer:
forsale [732]3 years ago
5 0

Answer:

Optimization

Explanation:

Since we were told that the brand manager has limited budget of $25,000 which makes the manager to decide that television adverts is much more effective than radio adverts making him to allocates, at least 70% of the time to television, based on this I wiill run OPTIMIZATION test reason been that optimization will help and enable me to make the best or most effective use of available resource which will in turn Reduce costs while improving the performance which is why the brand manager decide to allocate 70% to Television in order to make the business more efficient as well as cost effective.

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When managers organize divisions according to the types of customer to whom they market their products, they are focusing<span> on the product structure: market structure.
</span>The market structure is an organizational structure in which each kind of customer is served by a self-contained structure.
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3 years ago
Coca-Cola acquired its bottlers and created a national vertically integrated business operation in 2010. After spending 12.3 bil
Svet_ta [14]

Answer:

True

Explanation:

Coke tried to diversify into the bottling industry by acquiring their bottlers and in the process creating a vertically integrated business. However, 5 years later, they did find out how difficult it was and it led to a failed diversification effort when sold off their bottling operations. This was majorly due to the fact that the bottling business required too much capital investment and time. Capital investment and time that an already large enterprise like coca cola couldn't afford at that period. The initial aim was to have control over the whole production process, but soon after the diversification failed, they went back to producing just the concentrates.

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3 years ago
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Engineer Brown has been engaged in providing consulting engineering services for a number of years as a sole proprietor. Because
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Answer:

Engineer Brown has been engaged in providing consulting engineering services for a number of years as a sole proprietor. Because his practice was growing, he recently hired another engineer and decided to commence offering professional services under the name of Brown and Associates. In order to comply with the rules he must

Notify the Board office of the name change

Explanation:

Since it is the same company but just with change of name changes, notification to the company he render services for is only needed to avoid confusion about the authenticity of the company

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3 years ago
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TL Company has expected earnings of $75 in one year if it does well and $25 if it does poorly. The firm has outstanding debt of
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Answer:$27.78

Explanation:

Expected value of debt after one year = (40* .60)+(15*.40)

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Current value of debt = Value at 1year / (1+r)^n

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=$ 27.78

3 0
3 years ago
In the storming stage of team development, team members will have accepted team goals, be operating as a unit, and, as indicated
yKpoI14uk [10]

Answer:

B) False

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The storming stage is the second stage of team development. At this stage, the group members should start gaining each other's trust. They are generally more willing to open up and express their views and opinions. Sometimes conflicts can result from different members' opinions, and power struggle occur within the team.

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