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mafiozo [28]
3 years ago
6

A brand manager for a certain company must determine how much time to allocate between radio and television advertising during t

he next month. Market research has provided estimates of the audience exposure for each minute of advertising in each​ medium, which it would like to maximize. Costs per minute of advertising are also​ known, and the manager has a limited budget of ​
Business
1 answer:
forsale [732]3 years ago
5 0

Answer:

Optimization

Explanation:

Since we were told that the brand manager has limited budget of $25,000 which makes the manager to decide that television adverts is much more effective than radio adverts making him to allocates, at least 70% of the time to television, based on this I wiill run OPTIMIZATION test reason been that optimization will help and enable me to make the best or most effective use of available resource which will in turn Reduce costs while improving the performance which is why the brand manager decide to allocate 70% to Television in order to make the business more efficient as well as cost effective.

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Which of the following costs is often important in decision making, but is omitted from conventional accounting records? A. Fixe
-Dominant- [34]

The correct option is B - Opportunity Cost

<u>Explanation:</u>

Generally, an opportunity cost is the benefit that you gave up when you pass on that option in favor of another option. For instance, by choosing to purchase furniture instead of taking a vacation comes at the cost of not experiencing the relaxation and fun associated with a vacation. All options have opportunity costs (getting married instead of staying single, investing in school instead of retirement, etc).

Everyone should know that opportunity cost is a very important concept that doesn’t just have its application in economics; you can apply it to all aspects of your daily life. Whether you’re cooking, eating, playing soccer, going to the movies, or hitting the gym, so long as you’re breathing, evaluating the choices you’re presented with is an inevitability, whether conscious of it or not.

8 0
3 years ago
A representative meets a potential client at a convention. The client is interested in an investment giving life-long income, an
Gwar [14]

Answer:

The representative should talk to the manager to determine if there was a Know Your Customer violation

Explanation:

5 0
2 years ago
A person may have very strong ethics in the way he or she treats family and friends, but not understand how failure to submit ta
Arturiano [62]

Answer: (D) Application of ethics to business situations

Explanation:

 The applications of the business ethics is one of the form of professional ethics in an organization that helps in examine the overall ethical principle and also the moral problems in the environment.

It also helps in governing the actions during the decision making process and also manage the behavior of the person in an organization.

It is also refers to the unwritten principle and the values in an organization that helps managing the company. According to the given question, the application of the business ethics situation is basically encountered by the ethical maturity model.  

Therefore, Option (D) is correct answer.

6 0
2 years ago
The substitution effect of an increase in the price of Raisin Bran refers to Select one: a. the decrease in the demand for Raisi
EleoNora [17]

Answer:

the fact that the higher price of Raisin Bran relative to its substitutes, such as Cheerios, causes consumers to buy less Raisin Bran.

Explanation:

the substitution effect arises when as a result of a rise in the price of a good, the good becomes more expensive relative to its substitutes. Consumers not consume less of the good and more of the substitute. This leads to a movement up along the demand curve for that goods and not a movement along the demand curve for the good and not a shift of the demand curve.

If the price of the good increases. The good becomes cheaper when compared with substitutes. As a result, the demand for the good increases while that of the substitutes decreases.

The income effect is when an increase in price lowers consumer's purchasing power, holding money income constant.

5 0
2 years ago
In the individual level adoption process for a low involvement good, such as a new pack of gum or candy bar, what two steps in t
likoan [24]

Answer:

evaluation and trial

Explanation:

In low involvement goods such as a new pack of gum or candy bar the evaluation and trial stages are often reversed. This is mainly due to there being very low risk for trying out a new unrecognized brand of such a product, this combined with the amount of time needed in order to evaluate other options greatly outweighs the benefit. Therefore most individuals try the product out instead of evaluating all options which isn't done for higher risk purchases.

8 0
2 years ago
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