Answer:
ELM (elaboration likelihood model of persuasion)
Explanation:
Elaboration likelihood model of persuasion: The elaboration likelihood model of persuasion is often referred to as ELM. The ELM theory is considered to be as the dual-process theory that describes or explains the change or alteration in an individual's attitudes. The ELM theory was proposed by John Cacioppo and Richard E. Petty during 1980.
The ELM model focuses on describing several ways in explaining the process of understanding or analyzing particular stimuli, its uses, and outcomes on attitude change.
Narrow in scope, because it was written almost exclusively by white European males.
The governor because he served as the chief law enforcement officer in the colony