Question

Bolve Technologies is a small-scale smartphone manufacturer. It advertises its phones via television commercials. Customers can buy these phones only by placing a call to the sales reps of Bolve Technologies. It is evident that Bolve Technologies is engaged in _____.

Answer 1

Answer:

direct response retailing

Explanation:  

Direct response retailing -

It is the method , by which the the people can advertise for their goods and services , via , television , radio or newspaper , by providing , the information about the product , along with some contact detail like email address , phone number , by which the people can enjoy the goods and services , is referred to as direct response retailing .

Hence, from the question,

Bolve Technologies , are advertising for their product via television , and hence are adapting the direct response retailing.