Question

The fact that the membership of segments share much in common implies the segment’s constituents are more likely to respond positively or negatively to particular marketing mixes, and to the distinct sets of values (benefits, solutions) that those marketing mixes create.

Answer 1

Answer:

True (T)

Explanation:

In the given statement, it can be inferred that the membership of segments have a common goals. This means that the constituents of the segments would definitely give either positive or negative comments in reference to the marketing mixes and the outcomes that are created by the marketing mixes. Therefore, the given statement is true.