Question

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. which targeting method would you use to reach these people?

Answer 1

If I was the used car dealership owner, I would look into ad placement on the popular car blogs. Given the research shows the people that have visited his website frequent the blogs, this would be a great way to further entice them to buy a car. Also, ad placement on the blogs may entice new, like-minded people who haven’t seen the used car site yet.