Question

If your company's product is large home appliances such as washing machines, ranges, ovens, and refrigerators, would it seem to make more sense to pursue a multidomestic strategy, a transnational strategy, or a global strategy?

Answer 1

No one customer likes the same thing, they all have dissimilar taste because of this A company that yields dry soup mixes and canned soups would be helped if it used the multi domestic strategy. By means of this strategy would let them to fit its soups to each country it chooses to do business with. The soups would be tailored to the local domestic territory, captivating into account the different fondness and local customs. Selecting to do this allows the customer to better obtain the company’s product in its place of seeing it as something manufactured by a foreign company.

Answer 2

If the company is engaged in large home appliances such as washing machines, ranges, ovens, and refrigerator, then the company will pursue a global strategy.

Further Explanation:

Multi-domestic Strategy: Under this strategy, the company sells a customized product that is adapted to the taste and preferences of the local country.

Transnational Strategy: Under this strategy, the company sells a standardized product with little customization to the product and advertising strategy.

Global strategy: Under this strategy, the company sells a standardized product in every country as it assumes the world is a single global market.

The product, like ovens,washing machines, ranges, and refrigerators perform the same function all over the world. But when the product is introduced in the different countries, the minor changes are required to be made in the user manual, plugs, etc. to suit the needs of the country. The global strategy is best when products are standardized.

Therefore, it is beneficial for the company to pursue a global strategy.

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Answer details:

Grade: High School

Subject: Business studies

Chapter: International Strategy

Keywords: Large home appliances, washing machines, ranges, ovens, and refrigerator, multi domestic strategy, transnational strategy, global strategy, company, pursue, business studies, product, multinational.