Question

Bharti Airtel is the largest cellular provider in India, with more than 300 million customers as of 2014. It also supplies broadband and telephone services, as well as many other telecommunications services to both domestic and corporate customers. Bharti Airtel is considering a customized version of the Google search engine, which will enhance broadband services to customers. The tie-up with Google will bolster the Airtel brand and also provide advertising opportunities in India for Google. A SWOT analysis was done. This partnership represents ________.1. a threat2. an opportunity3. a strength

Answer 1

Answer:

2) an opportunity

Explanation:

A SWOT analysis considers opportunities as favorable external factors that represent a growth opportunity for the company and the developing of a comparative advantage.

In this case, the Indian market is HUGE, more than 1.3 billion people (that is similar to the European Union + North American and South American markets together). Whoever is able to make the first step and gain a relevant position in the Indian market may increase its sales revenue dramatically.