The factors that are used in the rule-of-thumb methods to determine the communication budget is "Prior sales and communication activities".
<h3>What is rule-of-thumb method?</h3>
The rule of thumb would be a cognitive guideline that offers basic guidelines or guidance that is distilled for a certain topic or course of action.
Some characteristics of rule-of-thumb are-
- A general rule of thumb an unofficial practical guidance that offers streamlined rules that generally apply.
- Numerous financial rules of thumb provide advice on how much should be saved, how much should be paid for a home, where and how to invest, and other topics.
- Rules of thumb may not apply to your specific scenario because they not scientific and don't take into consideration the unique circumstances and demands of each individual.
- It is a fundamental principle that provides step-by-step guidelines for carrying out or handling a specific task.
- In contrast to scientific study or a theoretical underpinning, rules of thumb typically emerge through experience and practice.
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Answer:
5.75%
Explanation:
The computation of the yield on a bond with three years to maturity is shown below:
Given that
Yield on a one-year bond is 3%
The expected yield on one-year bonds for the next two years is 5% and 4%
And, the liquidity premium is 1.75%
So, the yield on a bond with three years to maturity is
= (3% + 5% + 4%) ÷ 3 years + 1.75%
= 4% + 1.75%
= 5.75%
Answer:
the fact that the higher price of Raisin Bran relative to its substitutes, such as Cheerios, causes consumers to buy less Raisin Bran.
Explanation:
the substitution effect arises when as a result of a rise in the price of a good, the good becomes more expensive relative to its substitutes. Consumers not consume less of the good and more of the substitute. This leads to a movement up along the demand curve for that goods and not a movement along the demand curve for the good and not a shift of the demand curve.
If the price of the good increases. The good becomes cheaper when compared with substitutes. As a result, the demand for the good increases while that of the substitutes decreases.
The income effect is when an increase in price lowers consumer's purchasing power, holding money income constant.
