Explore the Web sites of the following companies: Blue Nile, J.Crew, Lowe’s, and Priceline. Determine which of these Web sites w
ould benefit most from adding a company- sponsored blog to the Web site. List the business benefits of the blog. Specify the intended audience for the blog. Decide who in the company should author the blog, and select some topics for the blog.
It is evident that every company can get a benefit sponsoring other company in their websites, obviously that depends on the kind of the other company (target, position etc). The benefits depend on the range of products they offer, every target is different (women, men and children products) the more products the company offer the better. Blue Nile definitely women, J crew is designed for women specially because the home page shows women’s clothes, Lowe’s for men because the home page shows tools for repairing houses and men are happy buying those kind of things, finally priceline is more general. The author of the blog must be women in the first three pages and in the fourth one it might be a young man for the colors used. In the four pages the background and the pictures are appropriated for the target.
