Question

Jasmine, a media planner, is preparing a print campaign for a new brand of headphones. jasmine is currently trying to determine the best size and style of the print ads to convey the advertising message. which of the five ms is the focus of jasmine's attention?

Answer 1

Answer: Jasmine should focus on  

Mission: is the goal that she has set and aims to achieve  

Message: is provided through the text of advertisement. The message can be given via words, pictures slogans etc.

Money: is the finance that is allocated for advertising purpose  

Media: the selection of media depends upon the budget allocated for advertisement and in this case the media platform is print media

Measure:the sales that are obtained through advertisement  

She should make sure that her message is effectively passed to the targeted audience and  choose an effective way to show her advertisement

Answer 2

The five M's of advertising are mission, money, message, media, and measure. Among the five, Jasmine's focus is media. She wants to make sure that the type of platform she uses can help get the message across more effectively. She is also focused on the specification and style of the ad she will publish via print media.