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Ilya [14]
3 years ago
6

The effectiveness of an advertising campaign can be measured a. only after the campaign has been carried out completely and resu

lts have been tabulated. b. during the campaign to determine whether more or less funds should be allocated, but not after the campaign. c. only before the campaign begins, to prevent unnecessary expenditures. d. before, during, and after the campaign through the use of pretests, inquiries, and posttests. e. several weeks after the beginning of the campaign to determine whether the campaign is headed in the right direction.
Business
1 answer:
shepuryov [24]3 years ago
3 0

Answer:

before, during, and after the campaign through the use of pretests, inquires and posttests.

Explanation:

Advertising campaigns can be defined as the advertisement of a product that focuses mainly on communicating a similar type of message to the potential customers. This can be achieved through different mediums inorder to create an awareness about the product.

Measurement of an effective advertising campaign is very necessary, it is used to determine how well a product will sell in the market.

The effectiveness of an advertising campaign can be evaluated by utilizing pretests, inquires and posttests to determine if the potential customers have seen the advertisement and how well they are responding to it.

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A company reports the following: Sales $4,560,000 Average accounts receivable (net) 380,000 Determine (a) the accounts receivabl
puteri [66]

Answer:

a. 12 times

b. 30.42 days

Explanation:

Data provided in the question

Sales = $4,560,000

Average account receivable = $380,000

So, The computation is shown below:

a. Account receivable turnover ratio is

= Sales ÷ average account receivable (net)

= $4,560,000 ÷ $380,000

= 12 times

b. Now the number of days sales in receivable is

= Total number of days in a year ÷ account receivable turnover ratio

= 365 days ÷ 12 times

= 30.42 days

4 0
3 years ago
Jamison Enterprises acquired a franchise to operate a Good Burger Joint in January, 2013. The cost of the franchise was $360,000
goldenfox [79]

Answer:

$12,000 for 2013 and $300,000 for 2018

Explanation:

Jamison Enterprises acquired a franchise to operate a Good Burger Joint in January, 2013. The cost of the franchise was $360,000 and was estimated to have a limited life of 30 years.

Hence the yearly franchise cost at this point is 360,00 / 30 years = $12,000

Early in the year 2018, the franchise was forced out of business due to lawsuits.

At this point the company had only operated for 5 years and have incurred franchise cost to date of 5 years x $12,000 = $60,000

Jamison should record $300,000 ($360,000 - $60,000 to date) balance of the franchise cost in its expenses to their income statement for the years 2018

7 0
3 years ago
Read 2 more answers
The narrator spends his days...
bekas [8.4K]

Answer:on edge

Explanation:

What did Juliet do? She sent the nurse to speak with Romeo

What did the nurse do? She agreed to the quest

What motivated Juliet to make this request? Her desire to marry Romeo

What motivated the nurse to go on this quest? She cares about Juliet's happiness

8 0
3 years ago
Consumers' incomes decrease, which causes a decrease in demand. This causes the equilibrium price to _____.
Cerrena [4.2K]

The answer is: It causes the equilibrium price to decrease in order to increase the demand.

In a situation where consumer's income decrease and the price of the product remain the same, the demand for the product would decrease since there would be less consumers that can afford to buy the product.

For the demand to increase, the equilibrium price of the product need to be decreased so there would be more consumers that can afford it.

6 0
3 years ago
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the primary focus of financial accounting information is to provide useful information for users to make: investing decisions cr
kakasveta [241]

YES, The primary focus of financial accounting information is to provide useful information for users to make investing decisions credit decisions

  • The financial Accounting provides useful data for external users to make both funding and credit score decisions.

because the financial accounting keeps the tune of all the transactions and economic activities of the commercial enterprise, it allows the users to analyse the health of the corporation to take critical selections.

  • Traders use such facts to examine the monetary health of the commercial enterprise and such facts to evaluate with different corporations to make funding choices.

creditors use economic statistics to examine the solvency and creditworthiness and determine whether or not to lend or no longer.

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8 0
1 year ago
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