John's Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night.
John's Plumbing should configure to <u>Ad scheduling</u> to meet this goal.
Explanation:
An ad schedule allows you to display ads or change bids during certain times.
Ad schedules are set at the campaign level and direct Google when to run your campaigns. Simply put, your ads won't run during times outside the range you specify. With ad scheduling, you can set which days of the week you want to run your ads and start/stop times for each day
Ad scheduling or Day Parting simply lets you specify certain hours or days of the week you would like your AdWords ads to show.
For many years Google AdWords allowed 25 characters for a single headline and 35 characters per line for two lines of description text. Then Google gave us two headlines of 30 characters each and a description line of 80 characters.
Dayparting is a pay-per-click (PPC) advertising tactic by which you schedule ads for certain times of day or certain days of the week in order to more effectively target audiences.
