When consumers decide to purchase a music CD from Amazon, the company's website often suggests that consumers purchase an additi

Question

4 years ago

9

When consumers decide to purchase a music CD from Amazon, the company's website often suggests that consumers purchase an additi

onal CD by the same artist for a combined price that is lower than the two CDs would sell for separately. Amazon is using ______.

Business

1 answer:

Nuetrik [128] · Answer 1 · 2021-12-25T23:43:20+03:00

Answer:

<em>Product-bundle pricing</em>

Explanation:

<em>Companies sell a bundle or collection of products and services at a discounted price in a bundle-pricing than they would charge if all of them were bought individually by the consumer.</em>

One can increase their profit by following a bundle pricing strategy by using a discount to induce or trigger customers to buy more than they would otherwise have.