Question

10) A blue ocean strategy A. B) involves a preemptive strike to secure an advantageous position in a fast-growing market segment. B. A) is an offensive attack used by a market leader to steal customers away from unsuspecting smaller rivals. C. E) involves the use of highly creative, never-used-before strategic moves to attack the competitive weaknesses of rivals. D. D) offers growth in revenues and profits by discovering or inventing a new industry or distinct market segment that renders rivals largely irrelevant and allows a company to create and capture altogether new demand. E. C) works best when a company is the industry's low-cost leader.

Answer 1

Answer:

The correct answer is D) offers growth in revenues and profits by discovering or inventing a new industry or distinct market segment that renders rivals largely irrelevant and allows a company to create and capture altogether new demand.

Explanation:

The blue ocean strategy is a marketing theory that determines the need for organizations to forget about competition and focus especially on creating their own growth possibilities, which allows perceiving other variables that are of greater importance for business and that generally remain hidden due to the price war in which the market has been involved.