Question

Mitch runs an e-commerce business. He has engaged in social networking sites and blogs as part of a promotional campaign to attract consumers to a new product line. What should Mitch do next?
A. Evaluate the campaign's efectiveness.
B. Create a new company logo.
C. Revise his existing company slogan.
D. Hire a creative process team.

Answer 1

A. Evaluate the campaign's effectiveness

Mitch should know whether his campaign is working towards the goal of attracting consumers to whatever product line he is advertising. He should evaluate the results yielded by his campaign and decide if it is worth pursuing or not.