Question

An ad for Covenant Transport,a national trucking company,is on a page that is wider than the normal pages found in "Trucker's Connection" magazine.To view the entire insert,the reader must open the folded pages.The Covenant Transport ad is an example of a:_______.
A) folded insert.
B) partitioned unit.
C) folded unit.
D) gatefold.
E) larger-than-life unit.

Answer 1

Answer:

The correct answer is D) gatefold.

Explanation:

In gatefold advertising it refers to that information that is displayed on more than one sheet and that needs to be fully opened in order to see the message. Generally this type of advertising is shown in physical media such as magazines and newspapers, being the first most common. This strategy allows captivating the attention of the reader to make him think exclusively about what is being promoted, since there is no different distractor.