Question

n launching its new line of power tools, Black and Decker spent a considerable amount of time and resources to educate, motivate, and compensate members of its supply chain. By investing heavily in these types of promotions, Black and Decker hopes its __________ strategy will lead to a more effective product launch. Select one: a. pull b. institutional c. placement d. push e. AIDA

Answer 1

Answer:

The correct answer is letter "D": push.

Explanation:

In marketing, a push strategy represents the efforts companies make through their sales channels to promote products pushing them to consumers. Typically, firms implementing the push strategy are in a phase of introducing their goods or services. More often, this type of approach aims to have consumers engaging in impulse purchasing.

Answer 2

Answer:

Push strategy

Explanation:

A push promotional strategy works to create customer demand for your product or service through promotion: for example, through discounts to retailers and trade promotions.  Push promotional strategies also focus on selling directly to customers, for example, through point of sale displays and direct approaches to customers

Black and Decker hopes its push strategy will lead to a more effective product launch.