The given statement " When determining its marketing mix for a new product, a company decides to price the item in the discount category, with low-cost packaging. The company would most likely choose a minimal promotions strategy with few, if any, broad communications " is TRUE.
Explanation:
The marketing mix relates to the series of measures or strategies used by a corporation to sell a commodity or product on the marketplace.
The 4Ps represent a traditional marketing blend, including price ,product ,promotion and place.
- Define the firm's Single Sales Proposal (USP).
- Describe the brand target audience.
- Define in depth the element.
- Develop a product pricing plan.
- Recognise the market location of the product. Specify the advertising techniques you are using for the product.
A company’s management team should give serious
consideration in bidding for a private label footwear contract in a geographic
region when the company’s production capacity in one or more geographic regions exceed or else be idle because the number of pairs of branded
footwear is below full production capacity based on the company managements planned to be produce.
Answer:
e. All of the other choices
Explanation:
Product liability is the responsibility that a company bears for injury caused by its products as a result of a defect.
In this instance Musclematic, has known for the past year that this problem existed, but the company took no steps to warn people who owned or used these machines of the problem.
So for any injury users have they will be liable.
If Amanda files a lawsuit against Musclematic they will have to consider:
- How this litigation will affect its goodwill
- Whether or not a settlement with Amanda is a viable option
- Whether this suit will adversely affect other business relationships
- The costs associated with litigating this claim
This is because they will most likely lose the case.
Answer: Lucy can sue Andrew as she is a donee beneficiary of the contract
Explanation:
From the question, we are told that Susan wanted to give a diamond pendant to Lucy, who is her daughter. Susan then entered into a contract with Andrew, who is a dealer that specializes in diamond jewelry.
Susan had promised to pay him if he delivered the pendant to Lucy but later Andrew withdrew from the contract and Lucy wanted to sue him.
In this case, Lucy cannot sue Andrew because she is a donee beneficiary. It should be noted that as a donee beneficiary of the contract, the will only get the benefit of the contract as a gift but the contract is really between Susan and Andrew. She is not a party to the contract technically.
Answer:
Martha
Based on the data and assuming these trends continue,
Investment in Handy Prosthetics is preferred as it would give Martha a stable long-term investment.
Explanation:
a) Data:
Handy El Lobo Malo
Prosthetics Incorporated
Standard deviation of stock prices = $1.05 $9.82
b) The above standard deviations measure the spread of the stock prices over their daily stock closing prices in one year. The Handy Prosthetics' stock does not fluctuate as much as the El Lobo Malo's stock. This reduced fluctuation in prices makes it a more stable investment than El Lobo Malo's stock. Therefore, Martha should prefer the Handy's stock to the El Lobo Malo's stock.
