Answer:
C) affective involvement
Explanation:
Affective or emotional involvement takes place when customers build emotional connections and have deep feelings about a certain product or service.
Kimberly's excitement about her new vacuum cleaner can be better understood as a consequence of her feelings toward her family than what the vacuum cleaner really does. She is excited because she feels she has done something good for her family.
Answer:
Product Mix
Explanation:
Product Mix is defined as the combination of products produced to increase the market share of the company and ultimately the profits for a company. The Procter and Gamble (P&G) Company produces many different products including deodorants, cookies, shampoo, cake mix, disposable diapers, laundry detergents, bar soaps and many other types of products to increase the market share of the company.
Answer:
A subsequent expenditure for an asset increases the future benefits of the asset if it extends the asset's useful life.
Strengths
Weaknesses
Opportunities
Threats
SWOT's goal is to assist you in strategic planning.
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